Samsung Ramps Up Its Efforts In Metaverse, New Service

  • February 7, 2022

Samsung is incredibly bullish on the future of metaverse in association with their products and services.

2022 just began and Samsung seems not to miss any chance of making moves. The tech giant introduced its new metaverse-focused service, dubbed “My House” on January 6 as part of its strategic plan of digital expansion.

“My House” marked the partnership of Naver’s 3D avatar platform Zepeto and the South Korean multinational electronics giant in efforts to diversify consumers’ digital experience and exploration.

The target consumer is Generation Z and millennial youth.

From NFTs To The Metaverse

The release quickly achieved initial success; according to the latest report, the number of visitors have reached over 4 million in less than a month – a notable milestone for Samsung.

More and more products and services’ launch is designed specifically for younger generations – those who value cutting-edge innovations and their integrations to products.

Samsung must well acknowledge this movement – the strong interest of people in metaverse trends and the need of integrating innovation into some of their product lines.

“My House” enables users to decorate and customize virtual houses by a few clicks. Users can easily pick furniture, appliances and other home products according to their preferences. With this service,

it’s simple to build your own house and turn even the weirdest imaginations into unforgettable experiences in virtual format.

The launch was successful shortly, Samsung Electronics revealed that the number of users hit a new record of Zepero’s partnered services.

The head of Samsung’s Global Marketing Center Young-hee Lee shared the company’s coming plan:

“With the success of My House as our foothold, we are looking to engage more aggressively with millennials and Generation Z by optimizing customers’ metaverse experience.”

Samsung is putting all efforts to keep up with the dynamic race in NFTs, Metaverse and Web3.0. The electronics behemoth kicked off the new year by the announcement of NFT-integrated featured TV products which are in the works and expected to arrive later this year.

The opening of Samsung’s virtual store Samsung 837X is also amongst Samsung’s first steps to Metaverse. Accessible within a limited time, “this is one of the largest brand land takeovers in the history of Decentraland,” according to Samsung.

Predictable Trend

Many experts have talked about how Metaverse will be the spotlight of 2022 and the next generation of the Internet. The total market value of Metaverse breached $15 trillion in November 2021.

Predictions are strengthened by the active emergence of big guys in space. While the NFT heat shows no sign of cooling off, its accompanying role is key for businesses to build their own virtual world.

If last year witnessed the wave of NFT collectibles, with a multitude of releases of celebrities as well as public figures, the focal point of this year will be the expansion of NFT applications.

Popular brands started to explore the space by integrating NFT support.

Disney recently announced it is working on the Metaverse virtual amusement park. While working on their own virtual space, these brands such as Budweiser, Dolce & Gabbana, or Lamborghini have formed partnerships with leading crypto exchanges and businesses.

CryptoSlam showed an increase in NFT buyers, setting up new all time-high with 895,000 shoppers at the beginning of 2022.

The figure likewise presents a growing interest in NFTs. On the other hands, cryptocurrency market remains volatile. According to CryptoSlam, the number of organic sellers is reportedly 741,865, augmenting approximately 14% within a month.

OpenSea continues to dominate the NFT marketplace despite the arrivals of new competitors. Ethereum is still the leading blockchain for NFTs, with an estimated volume of $3.9 billion in January. Solana is the runner-up but its volume is still far from Ethereum’s, with $190 million worth of sales.

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